Shot lists, and the questions to ask before every shoot

• Exterior, wide, showing the entrance
• Exterior detail: sign, door, window
• Interior wide from the entrance, empty and tidy
• Interior wide with people working
• Owner portrait, looking at camera, environmental
• Owner portrait, working, not looking at camera
• Team together
• Hands on the craft, three variations
• The product or service, hero angle
• The product, three supporting angles
• Customer interaction, with permission
• Texture and detail: tools, materials, surfaces
• Vertical versions of the six strongest frames
• One frame with deliberate empty space for text overlay

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• The empty room before doors, from two angles
• Signage, branding, printed material, the details someone spent money on
• Arrivals and the first ten minutes of energy
• Wide establishing shot of the full room once it fills
• Every speaker at the podium, one clean frame each, plus one gesturing
• The audience listening, including a laughing reaction
• Any handshake, award, cheque, ribbon: the ritual moment, shot twice
• Candids of small groups talking, from a distance, not staged
• Food, drink, the room's atmosphere
• Organisers and hosts, named, before they get tired
• The last shot of the night as it empties

• Arrival, bus, walk-in, the tunnel
• Warm-up, which is where the clean isolated athlete portraits live
• Wide establishing shot with the venue and crowd
• Peak action, close, filling the frame, ball or implement visible
• Faces mid-effort, tight
• The bench and the coach reacting
• Crowd and supporters
• A goal, point, or scoring reaction, and the pile-on after
• Substitutions, injuries, the human beats
• Final whistle: winners, and the losing side, shot with restraint
• Handshakes and the walk off